UGC Creator · Estonia · Available Worldwide

Lisette Sirel

content that feels real, because it is

I create authentic, conversion-focused UGC for travel, hospitality, skincare, fashion, and lifestyle brands. Content that doesn't look like an ad — because the best ads never do.

2.5M Monthly Views
2K Followers
EST @lisettesirel
View my work Get in touch
Hotel & Travel Skincare & Beauty Fashion & Lifestyle Motherhood & Family Authentic Storytelling Conversion-Focused Content Hotel & Travel Skincare & Beauty Fashion & Lifestyle Motherhood & Family Authentic Storytelling Conversion-Focused Content
About

the woman
behind the lens

I'm Lisette — a creator, digital entrepreneur, and single mom based in Estonia. I've built an online presence that reaches 2.5 million people monthly, and I bring that same understanding of what makes people stop, watch, and feel something to every piece of brand content I create.

My content doesn't look like advertising because it's built on real experience. I travel, I discover, I try, I live — and I document it in a way that moves people.

For brands, that's not just aesthetics. That's trust, attention, and conversion.

Lisette Sirel
Services

what I create

01

Hotel & Travel Content

Immersive, aspirational content that captures the feeling of a place — not just the look. Perfect for boutique hotels, resorts, and travel brands.

Room tours Destination Atmosphere
02

Skincare & Beauty

Authentic skincare routines, product reveals, and before/after content. Warm lighting, real skin, real results — the kind of content that builds brand trust.

Routine videos Product demos Reviews
03

Fashion & Lifestyle

GRWM content, outfit showcases, and lifestyle integration. Your product woven naturally into a life people want — not a studio shoot they scroll past.

GRWM Styling Lifestyle
04

Mom & Family Lifestyle

Genuine moments with my son — the soft, slow, beautiful side of motherhood. An authentic window for family, kids, and home brands.

Family Daily life Authentic
05

Instagram Reels & Stories

Short-form vertical content built for the algorithm — strong hooks, clean edits, trending audio. Delivered ready to post or run as an ad.

Reels Carousels Stories Ads
06

Remote Content Creation

Based in Estonia, available worldwide. I travel — and I create on location. Send me somewhere beautiful and I'll send back content worth remembering.

On-location International Travel
Portfolio

selected work

SERAPHINA
jewellery collab
IGLUPARK
lifestyle & stay
IGLUPARK
the art of slowing down
KADRIORU PLAZA AIRBNB
a place where you forget all the noise
MERODA
foundation that works with your skin
BEACH HAIR
effortless waves
SELF-CARE RITUAL
slow down & reset
HISMILE
your smile glow up
RITUALS
unboxing/ aesthetic clips
HAIR CARE ROUTINE
straight/long hair
BOYS SUMMER WARDROBE
styling my little one
MOTHERHOOD
precious time
MOTHERHOOD
memories with him
FV PADEL EACE
join me on the court
PLAY PADEL WITH ME
active lifestyle
LOR ESPRESSO
made for caramel latte girlies
THE RESET
fresh sheets & slow mornings
GRWM
birthday party edition
Visual Diary

life through my lens

A window into how I see the world — travel, slow mornings, motherhood, fashion, and everything in between. This is the aesthetic your brand steps into.

Open to collaborating with
Boutique Hotels
Luxury Resorts
Skincare Brands
Fashion Labels
Lifestyle Brands
Travel Companies
How it works

simple, smooth,
stress-free

01

We connect

Reach out via email or Instagram. I'll reply within 48 hours to discuss your brand, goals, and what kind of content you're looking for.

02

I understand your brief

You share your brand guidelines, product, and vision. I ask the right questions so the content feels like you — just better.

03

I create

I film, edit, and refine. You receive polished, ready-to-use content — no delays, no compromise on quality.

04

You publish & grow

Delivered in your preferred format, sized for the platform. Ready to post, run as an ad, or use across your marketing channels.

Pricing

offered packages

ugc video

  • One 20–30 sec video
  • Concepting & filming
  • Editing included
  • 1 revision round

$180

per video

Get in touch

photo package

  • 5 lifestyle photos
  • Concepting & shooting
  • Light editing included
  • 1 revision round

$140

5 photos

Get in touch

video bundle

  • 3 videos (20–30 sec each)
  • Concepting & filming
  • Editing included
  • Best value for campaigns

$480

3 videos · save $60

Get in touch

video/photo bundle

  • 3 videos (20–30 sec each)
  • 5 lifestyle photos
  • Concepting & filming
  • Editing included

$620

3 videos + 5 photos

Get in touch

travel/hotel collab

  • Complimentary stay included
  • Custom paid content package
  • Videos + photos on location
  • Fully tailored to your brand

Custom

let's design it together

Let's talk →

Custom packages & collabs welcome.
Whether it's a full campaign, a complimentary experience with paid content, or something in between — let's design the ideal solution for your brand.

Let's work together

ready to create
something beautiful?

I work with brands on paid UGC campaigns, long-term partnerships, and hotel stays. If your brand aligns with an authentic, aspirational lifestyle aesthetic — let's talk.

I respond to all enquiries within 48 hours.

✉️
Email lisettesirel.brand@gmail.com
📱
Instagram @lisettesirel
🌍
Location Estonia · Available worldwide
Send an enquiry
Thank you! I'll be in touch within 48 hours 🤍